CASE STUDY TESTIMONIAL
Karina Duncan, Swim-Resort Print Designer
Karina went from feeling completely lost in her marketing to charging the highest price for her prints and attracting a steady flow of swimwear and resort wear clients. Find out more about Karina here
What was going on in your business and your life when we started working together? I had decided to quit doing consignment work for a couple of studios, so it was quite scary. I was going off on my own, and I started working with an agent, but I just felt completely lost in the marketing side of things.
I didn't really have a direction, and I didn't really know who I was speaking to, or how to get in front of the right people. It was quite random, just what I felt like in the moment. It was that type of marketing where you're just showing a little bit of your process and the final print, and not really talking about your services in terms of how you can help.
What concerns did you have about working with Rosie? What were you hesitant about? I remember preparing myself for the shock of the cost, and when Rosie said it, I thought, oh, that's a bit more than I thought. I just wanted to take that in and think about the benefits. Because I'd been on her email list for a while, I had time to warm up to it, and speaking to her in person really cemented that trust.
I'd had other coaches reach out and there was something just a bit off, but for some reason this one felt right.
One of my doubts was that I was way less experienced than her usual clients. When I started getting on the calls, I realised I was probably the youngest there and the least experienced, and sometimes I just felt a bit stupid.
That went away after time and I got comfortable with everyone, but I felt really self-conscious in the first couple of months.
"I knew that Rosie actually would be able to help."
How did you feel after one of our early sessions? e.g The Portfolio Review. I felt quite relieved that Rosie was able to dig a bit deeper and be really honest about where I was lacking and where I needed to focus. I instantly had that feeling that I knew she actually would be able to help.
Having a second opinion, and someone pointing out what was lacking and where I needed to go. I wanted someone to just guide me that way.
How did you feel after the group Q&A calls? I always felt more calm after a group call, especially in the earlier days. We were all working through it together, and if there were any doubts, they were answered in the calls.
There was a really nice community, supported by everyone. People were open and honest, even quite emotional sometimes. If someone was going through a really hard week, we could support each other. It made you feel like, okay, everyone's in the same boat here, everyone has really hard weeks, and it was a nice support system.
What tangible results did you gain from our work together? The last few months, I've seen the payoff the most. It's been a slow burn. That marketing early on really started to help build, and now I get a lot of leads. I don't always convert them, but I get way more people signing up to my shop, contacting me on my DMs, emailing me, finding me on LinkedIn or through my website or Instagram. They're usually from the swimwear, resort wear niche.
And I'm charging higher prices. It took me a while, it's been a gradual thing and a confidence thing. One of my biggest wins was a print I'm working on for a resort wear brand. It was the first time I really understood what they needed, and I was able to price it accurately. I was really scared to give them the price, but I just did it.
“It's been a slow burn. The marketing early on really started to build, and now I get a lot of leads”.
I remember talking to my mum about whether I should charge this or go for that. She said, maybe just go with the lower one just now and see. And I said, do you know what? I'm going with the higher one, because that's what my gut's telling me. She signed the contract, and I was so happy. I was like, I can't believe this, this is amazing.
Naming that price was such a milestone for me, because I'm going from this print design mindset that I'm still trying to get out of, where we're all trapped at these low prices.
I'm really trying to say, this is a project price, this is what you're getting for it, and this is the process. It's the highest I've ever asked for one print.
"Finally giving myself permission, investing and getting the help has made such a difference."