CASE STUDY TESTIMONIAL

Karina Duncan, Swim-Resort Print Designer

Karina went from feeling completely lost in her marketing to charging the highest price for her prints and attracting a steady flow of swimwear and resort wear clients. Find out more about Karina here

What was going on in your business and your life when we started working together? I had decided to quit doing consignment work for a couple of studios, so it was quite scary. I was going off on my own, and I started working with an agent, but I just felt completely lost in the marketing side of things.

I didn't really have a direction, and I didn't really know who I was speaking to, or how to get in front of the right people. It was quite random, just what I felt like in the moment. It was that type of marketing where you're just showing a little bit of your process and the final print, and not really talking about your services in terms of how you can help.

What concerns did you have about working with Rosie? What were you hesitant about? I remember preparing myself for the shock of the cost, and when Rosie said it, I thought, oh, that's a bit more than I thought. I just wanted to take that in and think about the benefits. Because I'd been on her email list for a while, I had time to warm up to it, and speaking to her in person really cemented that trust.

I'd had other coaches reach out and there was something just a bit off, but for some reason this one felt right.

One of my doubts was that I was way less experienced than her usual clients. When I started getting on the calls, I realised I was probably the youngest there and the least experienced, and sometimes I just felt a bit stupid.

That went away after time and I got comfortable with everyone, but I felt really self-conscious in the first couple of months.

"I knew that Rosie actually would be able to help."

How did you feel after one of our early sessions? e.g The Portfolio Review. I felt quite relieved that Rosie was able to dig a bit deeper and be really honest about where I was lacking and where I needed to focus. I instantly had that feeling that I knew she actually would be able to help.

Having a second opinion, and someone pointing out what was lacking and where I needed to go. I wanted someone to just guide me that way.

How did you feel after the group Q&A calls? I always felt more calm after a group call, especially in the earlier days. We were all working through it together, and if there were any doubts, they were answered in the calls.

There was a really nice community, supported by everyone. People were open and honest, even quite emotional sometimes. If someone was going through a really hard week, we could support each other. It made you feel like, okay, everyone's in the same boat here, everyone has really hard weeks, and it was a nice support system.

What tangible results did you gain from our work together? The last few months, I've seen the payoff the most. It's been a slow burn. That marketing early on really started to help build, and now I get a lot of leads. I don't always convert them, but I get way more people signing up to my shop, contacting me on my DMs, emailing me, finding me on LinkedIn or through my website or Instagram. They're usually from the swimwear, resort wear niche.

And I'm charging higher prices. It took me a while, it's been a gradual thing and a confidence thing. One of my biggest wins was a print I'm working on for a resort wear brand. It was the first time I really understood what they needed, and I was able to price it accurately. I was really scared to give them the price, but I just did it.

“It's been a slow burn. The marketing early on really started to build, and now I get a lot of leads”.

I remember talking to my mum about whether I should charge this or go for that. She said, maybe just go with the lower one just now and see. And I said, do you know what? I'm going with the higher one, because that's what my gut's telling me. She signed the contract, and I was so happy. I was like, I can't believe this, this is amazing.

Naming that price was such a milestone for me, because I'm going from this print design mindset that I'm still trying to get out of, where we're all trapped at these low prices.

I'm really trying to say, this is a project price, this is what you're getting for it, and this is the process. It's the highest I've ever asked for one print.

"Finally giving myself permission, investing and getting the help has made such a difference."

I've also signed on a new client, who's doing a premium children's swimwear brand. I knew she was a bit surprised by the cost, but I stuck to it, because I thought, there's no way I'm going less than this. She signed on with me, and I'm quite proud of that.

What other results did you gain from our work together? Confidence is a huge one. It's been a work in progress. It's definitely just doing the work and getting on (sales) calls, even when I'm really uncomfortable.

The first few are maybe a bit awkward, but it's definitely improved, and then you build from that this archive of knowledge and points that you want to get right next time.

What did you like most about working with Rosie? I always feel like Rosie's got it all together. She's very organised, and I really like that. She has this really calm presence and it always puts me at ease. It feels as though she really is listening, because she'll pull up things from the last time we spoke that I've probably forgotten about. She's got it all there in her notes.

So it always gives me the confidence that she cares and she's really there to help. It's been an amazing support.

What do you think would have happened if you hadn't worked with Rosie? I think I'd just have been going in circles, not really knowing how to properly position myself or market myself. I think I'd be very tired and stressed, and still worrying a lot about the future, and where I'm going to get my clients from, and how I reach them.

Whereas now, I've got a system and I know it's working. I've seen the results.

What's your biggest take away from working with Rosie? What's your biggest takeaway from working with Rosie inside Refashioned Futures? I think the biggest takeaway is how valuable outsourcing help is when you're running a business, and not trying to do everything on your own.

I struggled for some years there, and finally giving myself permission, investing and getting the help has made such a difference.

It opened me up to thinking, what else am I going to learn? What other things should I invest in? And it's been so worth it.

Do you feel like you've made the investment back? Yeah, definitely, 100%. I've now not been doing consignment for so long, and yet I'm continuously making more money every month. It feels like it's on an upward trajectory, and it feels really nice to do that without needing to rely on studios.

And getting all these potential clients coming in that are exactly in the niche I'm talking about is amazing to see.

Having something physical to take away with me is so valuable. I’m a bit of a visual thinker, so having something solid (the marketing strategy documents) in front of me to pull from whenever I’m feeling stuck is probably the most valuable. I really need, like, a map.

On a scale of 1 to 10, how likely are you to recommend Rosie? 10/10, I already have recommended Rosie. People have come to me asking, is it worth it? They'll say, oh, it's quite a lot of money. I'm like, I'm not going to push you into it, but it is really worth it.

Want these results in your business & mindset?