I’m Rosie, I help Established Design Consultants Become the ‘Go To’ Authority in Their Chosen Niche. Attract Better Clients, Earn More, Work Less…
After managing 40+ freelancers at a time, working with 30+ brands and over 100 buyers across the global retail industry, I searched everywhere for a coach who truly understood how this business works. I couldn’t find one. So I became her.
my career…
At 11, I decided I wanted to be a fashion designer.
So I became one.
It was the 80s; manufacturing and retail were shifting fast.
Adaptability wasn’t optional. It was the job.
I arrived at my first role expecting to design apparel. Instead, I found myself creating graphics and falling in love with surface pattern.
That shaped everything and carried me through a curious career that never fitted inside one box.
My mission was simple: Learn how things are made.
All of it.
But the real highlight?
Coaching graduates as a design manager, and watching them grow into the kind of creative consultants I now work with today.
KIND WORDS
“You've help me create clarity that I've failed to initiate for months. And I'm usually self-motivated and good at creating vision. But a few months of terrible clients and being in lockdown for so long have made me very short-sighted. Thank you for shining light on areas that I need to focus on.”
— MABLE TAN, MABLE TAN DESIGNS
a twist of fate…
I went freelance in 2005; newly redundant (again), pregnant with my second child, and finally forced into the decision I’d been circling for years.
It was a twist of fate, my dream of working for myself became real.
I designed for the world’s biggest retail brands, while raising my kids.
And as I worked, I noticed what no one seemed to name: an industry built by women, run by women, that made no space for women.
I saw designers get ripped to bits, left in tears, and expected to perform again the next day.
No wellbeing. No flexibility. No care.
And without realising it, I became the one people came to.
For perspective.
For clarity.
For a different way to lead.
Buyers, designers, product developers; I coached them informally for years. Then one day, I got a message on LinkedIn:
“You’re seen as an expert in your field, would you consider mentoring?”
Helping creatives made my heart lift.
I’ve never looked back.
KIND WORDS
“You have been a huge source of help and encouragement over the years. I remember when I first met you thinking “she’s a tough nut”, but I couldn’t have been more wrong really. You are so kind and thoughtful and you have really inspired me to succeed.”
— ELISE | CREATIVE BUSINESS OWNER
deep in thought…
The beautiful house.
A successful career.
Two children I adored.
A second home in the sun.
But something was off.
I was tired of churning out products that were more about money than meaning.
Tired of the hamster wheel.
Tired of being brilliant behind the scenes.
But I didn’t know how to get seen outside my network.
I hired business coaches, tried government support and networking events.
But none of them spoke the language of fashion, or the pace of retail, or the nuance of a creative mind.
Then, right after landing my highest-paid design project ever, it hit me.
I should’ve felt proud. But my heart sank.
I’d fallen out of love with the business I’d spent my whole life building.
My design career was over.
So was my marriage.
a new mission…
In 2020, I signed up for the Courageous Living Coaching Certification - an ICF-accredited program led by Kate Swoboda, author of The Courage Habit.
I was terrified; terrified to invest that much in coaching, in a marketing diploma, in myself.
But I’m so glad I did.
I began coaching surface pattern designers, footwear specialists, nursery product experts, fashion creatives.
All of them wildly skilled. All of them rebels.
All of them trying to do business differently.
They wanted to grow, but not by shouting, selling, or second-guessing their value. They wanted better clients, better boundaries, and a business that felt like theirs.
And I got it.
Because I’d lived both sides:
The creative and the commercial.
The art and the business.
The brilliance and the burnout.
I knew what it was like to be insanely talented, but still unclear on how to position that talent in a way that gets recognised.
That’s when it clicked.
That’s when I realised where I was meant to be, beside the creatives ready to lead.
And that became the new mission: To be the strategic business coach I couldn’t find.
what my clients are saying
“Rosie really helped me get out of my own head. I have a lot more confidence in myself, not only as a designer, but also in terms of how I communicate with people and how I work with clients. I started from zero clients, and now I have five.”
— Jessica Bucci, DESIGN CONSULTANT
HOW DO YOU KNOW IF I’M THE RIGHT COACH FOR YOU?