Build a fashion consultancy business where your price is not up for negotiation …
RE/Fashioned Futures is a 6-month programme for established fashion consultants ready to stop discounting their thinking and build consistent £10-15k months.
NEXT COHORT
closing in
You’ve been in this industry long enough to walk into a client’s business and immediately see three problems they haven’t noticed yet.
You know which direction the market is moving before they’ve updated their range plan.
You’ve probably saved a client from an expensive development mistake they didn’t even know they were about to make ...
And yet, you’re still rewriting that proposal. Still hovering over send. Still bracing for the email that says “can we talk about the budget?”
Here’s problem: your clients can’t see what you’re worth until you’re already in the business doing the work.
Before the contract starts, all they can see is the number.
And the number looks big, because the thinking that solves their bigger problems is still invisible to them.
So they push back, and you explain, you soften the number. You fill the silence. Somewhere in that moment you’ve already lost £3k you didn’t need to lose.
This isn’t a creative confidence problem, or a portfolio problem. It isn’t even a pricing problem.
It’s a value translation problem …
Your clients are being asked to pay for something they can’t see yet.
You’ve probably tried;
• Rebuilding your website to look more premium
• Posting more content to attract better clients
• Done a business course or worked with a coach
Some of it helped a little. But you’re still not seeing consistent £10-15k months, and your income still depends on people already knowing you, or someone passing your name along.
Because none of those things solved the actual problem: your ideal clients don’t know how to value your thinking before the price conversation starts.
That’s what we fix.
The value translation problem shows up in three places. Until all three are working together, your income typically stays capped at 50-80K.
the value translation problem
The value translation problem shows up in three places. Until all three are working together, your income typically stays capped at 50-80K.
Where it shows up first
Your positioning isn’t specific enough to make your value obvious before you open your mouth.
You’re established; you’ve got the experience, the commercial instincts, the track record. But your service still looks similar to everyone else’s from the outside, and clients who are willing to pay at the level you want are buying on clarity, not credentials.
They need to understand immediately what you do, who you do it for, and what it costs their business not to have you. Right now that case isn’t being made until you’re already in a conversation, and by then you’re defending a number instead of being invited to name one.
What we do about it
A deep-dive portfolio review to uncover what you’re already doing that clients aren’t paying for. Then we build your positioning around that, so the right clients arrive already understanding your value, without new work or a new website.
Where it shows up second
Your marketing speaks to creativity and process, but your ideal clients are thinking about money, time, and risk.
Decision makers at the brands you want to work with aren’t buying design. They’re buying a solution to an expensive problem, a range that sells, a trend that works for them, a consultant who sees what their team can’t.
If your marketing talks about process, aesthetics, or years of experience, it’s landing in the wrong part of their brain. It reads as a cost, not an investment, and a cost is always up for negotiation.
The moment your marketing speaks directly to the commercial outcome you create, you stop attracting day-rate shoppers and start attracting people who already expect to pay you properly.
What we do about it
We build your core marketing message from the commercial outcomes you already create, then a simple, time-efficient way to use it that you’ll actually stick to.
Where the money is lost
You’re losing money in the sales process; the written proposal, the conversation, not in the work.
You can have the right positioning, the right message, the right client in front of you, and still lose £5k in the moment they ask for your price. Because nobody has ever shown you what to do in that silence.
So you fill it, freeze or over-explain and soften the number. You add something extra to justify it, and before they’ve even pushed back, you’ve negotiated against yourself.
You can lose even more in a written proposal or a services website page.
This is the part most business coaches skip, but it’s where the money is.
What we do about it
We audit where you’re unintentionally weakening your position before the proposal is even sent, then build a sales conversation process that holds, without ever feeling pushy or salesy.
The Creative Authority Method™
THE METHOD
Where it shows up first
Your positioning isn’t specific enough to make your value obvious before you open your mouth.
You’re established; you’ve got the experience, the commercial instincts, the track record. But your service still looks similar to everyone else’s from the outside, and clients who are willing to pay at the level you want are buying on clarity, not credentials.
They need to understand immediately what you do, who you do it for, and what it costs their business not to have you. Right now that case isn’t being made until you’re already in a conversation, and by then you’re defending a number instead of being invited to name one.
What we do about it
A deep-dive portfolio review to uncover what you’re already doing that clients aren’t paying for. Then we build your positioning around that, so the right clients arrive already understanding your value, without new work or a new website.
Where it shows up second
Your marketing speaks to creativity and process, but your ideal clients are thinking about money, time, and risk.
Decision makers at the brands you want to work with aren’t buying design. They’re buying a solution to an expensive problem, a range that sells, a trend that works for them, a consultant who sees what their team can’t.
If your marketing talks about process, aesthetics, or years of experience, it’s landing in the wrong part of their brain. It reads as a cost, not an investment, and a cost is always up for negotiation.
The moment your marketing speaks directly to the commercial outcome you create, you stop attracting day-rate shoppers and start attracting people who already expect to pay you properly.
What we do about it
We build your core marketing message from the commercial outcomes you already create, then a simple, time-efficient way to use it that you’ll actually stick to.
Where the money is lost
You’re losing money in the sales process; the written proposal, the conversation, not in the work.
You can have the right positioning, the right message, the right client in front of you, and still lose £5k in the moment they ask for your price. Because nobody has ever shown you what to do in that silence.
So you fill it, freeze or over-explain and soften the number. You add something extra to justify it, and before they’ve even pushed back, you’ve negotiated against yourself.
You can lose even more in a written proposal or a services website page.
This is the part most business coaches skip, but it’s where the money is.
What we do about it
We audit where you’re unintentionally weakening your position before the proposal is even sent, then build a sales conversation process that holds, without ever feeling pushy or salesy.
Our Services
The value translation problem shows up in three places. Until all three are working together, your income typically stays capped at 50-80K.
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Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Step 2. Schedule
Find a time convenient for you and book into my calendar.
Step 3. Application
Complete the questions about you and your business.
Your positioning isn’t specific enough to make your value obvious before you open your mouth.
Check you are eligible for a free consultation
Frequently asked Questions
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Whilst I am not a medical practioner clients coming to me diagnosed with prescription antidepressants, ADHD and OCD have all seen the benefit of my programme and it has helped them not only professionally to reach their goals but personally in their wellbeing & relationships.
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Coaching is a talking modality that uncovers the thoughts you are telling yourself that are keeping you stuck. I also use the Positive Intelligence® tools which are based on research with more than 500,000 participants from 50 countries. Combined with coaching, mentoring and teaching this creates results faster than traditional business coaching. 100% of my clients say they would recommend the practice, the vast majority giving it a rating of 10 out of 10 in helping them change their mindset to reach their goals.
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I only work with clients that I believe have the design experience to achieve the results they desire. If you commit to the full programme and show up open and willing to be coached to take action between sessions then I will work with you until you have made your money back. It’s my investment guarantee.
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I don’t discriminate on race, sex or sexuality and have worked with both men and women. English is my only written and spoken language.
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I accept BACS bank transfer and all major credit cards including American Express. All payments are invoiced which is tax deductible in the UK. I have one opening per quarter for a monthly paying client at my discretion. Please ask for details.
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I take on a maximum of two coaching clients per month which means I never have a problem fitting around my client’s existing schedules. We meet on Zoom for our calls and I am available on WhatsApp and email inbetween calls, Mon-Fri office hours.
